Is your phone listening to you?
The consensus from experts and digital rights organizations like the Electronic Frontier Foundation (EFF) is that your phone is probably not secretly listening to you through its microphone to deliver targeted ads. There is no verified evidence that companies are covertly recording your conversations without consent for advertising purposes.
Instead, the feeling that your phone is listening comes from advertisers and data brokers using extensive profiles built from other sources of data collected in covert ways. These data brokers gather information about you online and offline—such as your age, location, browsing history, device identifiers broadcast over Bluetooth and WiFi, and your behavior on websites. They then use this detailed information to make educated guesses about what products or ads might appeal to you. If you see a targeted ad that seems eerily linked to a recent conversation, it's more likely due to this complex tracking and profiling across various platforms and devices rather than actual audio surveillance through your microphone.
There have been cases of apps or malware misusing microphone access, but those are against the law and subject to enforcement and fines. Also, some smartphones use microphones for voice commands or assistants with user permission, but this is distinct from secret listening.
Overall, the problem lies in pervasive and often invisible tracking methods rather than audio surveillance, involving an entire ecosystem of data brokers and advertising networks compiling and sharing detailed user profiles.[2][4]
The EFF advises users to: – Use privacy tools like browser extensions to block trackers – Review and limit app permissions asking for microphone or data access – Manage data collection on smart devices – Support stronger privacy laws and regulations against data broker practices.[4]
This explanation aligns with recent discussions and research on the topic showing that the myth of phones secretly listening is largely a misunderstanding of how targeted advertising works.[3][6]